Liraz joined the Disney TMR program in July 2014 and is currently a Director, Product Management for Disney’s Direct to Consumer and International business in Seattle, WA. In her first rotation, Liraz worked with the Guest Experience group in Disney Interactive to create one centralized end-to-end platform from inception to production state across Disney Interactive and The Walt Disney Company. Roles and responsibilities included strategy, product management and technology management of a remote team of developers. In her second rotation, she worked with Disney’s Technology Solutions and Services group to lead the design the creation of an internal service that will automate the onboarding process for the company’s identity service: OneID. The new automated service – named Launchpad – will help business units across The Walt Disney Company to onboard to the service more quickly and will meaningfully reduce the costs and resources that are invested in the process today. Responsibilities included product owner, product management, engineering management (managing a team of 12 which includes a PM, BA Architect, UI and Server developers and SDET QA engineers). Liraz brings over 7 years in startups and blue-chip companies such as Microsoft, McAfee and Adobe and more than 10 years of working with nonprofit organizations such as the “No-Drugs Center” and the “Aditim” project for periphery youth. Liraz began her career at the Israeli Defense Force responsible for 200 soldiers in areas such as salaries, promotions and vacations. It was in the military that Liraz discovered the power technology has to positively impact people’s lives. She was awarded with an honorary diploma for excellence for initiating a project that brought communication into the base and automated all manual human resource processes. Her areas of expertise include leadership, technology strategy, product management, Technology management and innovation. Liraz holds an MBA degree from the MIT Sloan School of Business with a certificate in Enterprise Management, and Bachelor of Science, double major in Computer Science & Management from Tel Aviv University.